Design with impact

Great visuals earn attention. Great strategy earns loyalty. I am a St. Louis-based creative director and illustrator who brings both — pairing a decade of in-house experience with illustration-led design to build brands that resonate, scale, and last.

A woman with light brown wavy hair, wearing a blue and white striped shirt, is sitting at a desk with papers and a laptop. She is smiling and reaching out with her right hand over the papers.

Services

A smiling woman with reddish-brown hair and a denim jacket gestures towards a bulletin board with her right hand. The bulletin board displays various posters and images, including logos for 'Learning League' and a section titled 'Shapes & Motifs' with illustrations and text.

Strategy-first by nature

Every project starts with the hard questions: Who is it for? How should people feel? What does this brand need to say? The visuals follow the answers — not the other way around. I’ve applied this approach to work seen nationally, from the 2024 US Open to the pages of St. Louis Magazine.

What we can build together

Stacks of business cards in multiple colors with the name 'Aubrey Byron' and the title 'Content Strategist' in bold black letters.

Brand Strategy & Identity

Positioning, personality, and visual systems that hold up across every touchpoint. Ideal for new businesses finding their footing and established brands ready for an evolution. Includes competitive landscape review, audience positioning, and a full visual identity built to scale.

Pages from various editorial pieces showcasing layout design

Editorial & Print Design

A well-designed page builds trust before a single word is read. Whether it's an annual report that needs to command a boardroom or a magazine spread that needs to stop a thumb-scroll, clean layouts and considered typography signal that your content is worth the reader's time.

Person wearing a green T-shirt with a castle graphic and the text "Welcome to Duloc" on the back, standing indoors.

Custom Illustration

Illustration is the fastest way to make your brand unmistakable. It evokes emotion, simplifies complexity, and gives audiences something to remember. From editorial cover illustrations to full packaging art, every piece is built to feel uniquely yours.

Images from a carousel post designed for Flick Tech

Social & Campaign Graphics

Content only works if people stop to look at it. Graphics that are on-brand, scroll-stopping, and built as reusable templates mean your team can keep showing up consistently — without starting from scratch every week.

US Open tennis tournament promotional poster with a stylized vertical tennis court and colorful abstract shapes, text indicating '2024 Celebrating the Power of Tennis' and 'US Open'.

Cultural Events Design

Festivals, sporting events and exhibitions deserve design that carries meaning and honors the community it serves — from physical signage to digital assets to merch people actually want to keep. My illustration-led approach feels rooted and celebratory, not corporate.

A woman with light brown hair wearing a blue and white striped shirt is sitting at a wooden table, holding sheets of paper, with a black laptop on her right, and some printed documents on the table. She appears to be working or reviewing documents.

Creative Direction & Consulting

Sometimes you don't need more output — you need a sharper perspective. With 10+ years leading in-house creative teams, I can step in as a fractional creative director, mentor your team, audit your existing brand, or guide a creative decision you've been stuck on.

How it works

01 Discovery

We dig into your goals, audience, and what makes you distinct.

02 Strategy

We map out a clear creative direction before any visuals are made.

Concepts are rooted in strategy and refined through feedback.

03 Design

You get what you need to show up confidently on day one and every day after.

04 Launch

  • Yes — while I am based in St. Louis, Missouri, I work with clients across the US and beyond. Past projects include national brands, global events, and organizations of all sizes.

  • Brand identity projects vary widely based on scope, deliverables, and timeline. There are three tiered packages designed to work with most budgets. Reach out to start the conversation and get a custom quote for your project.

  • Brand strategy is the thinking — who you're for, what you stand for, how you're positioned in the market. Brand identity is the visual expression of that thinking: logos, color, typography, and the system that ties it all together. The best identities start with a clear strategy.

  • New brand identities typically take 1-3 months. Rebrands run 3-6 months. Illustration and print projects can range from a few days to a few weeks depending on scope. Every project gets a timeline upfront so there are no surprises.

  • Yes. I work with select clients on an ongoing basis as a fractional creative director — providing consistent strategic and design support without the overhead of a full-time hire. Get in touch to discuss availability.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

Frequently Asked Questions

Ready to build something worth celebrating?

Every project is different. Let's talk about yours — what you need, what you're working toward, and how we can get there together.

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