Design with impact
Great visuals earn attention. Great strategy earns loyalty. I am a St. Louis-based creative director and illustrator who brings both — pairing a decade of in-house experience with illustration-led design to build brands that resonate, scale, and last.
Services
Strategy-first by nature
Every project starts with the hard questions: Who is it for? How should people feel? What does this brand need to say? The visuals follow the answers — not the other way around. I’ve applied this approach to work seen nationally, from the 2024 US Open to the pages of St. Louis Magazine.
What we can build together
Brand Strategy & Identity
Positioning, personality, and visual systems that hold up across every touchpoint. Ideal for new businesses finding their footing and established brands ready for an evolution. Includes competitive landscape review, audience positioning, and a full visual identity built to scale.
Editorial & Print Design
A well-designed page builds trust before a single word is read. Whether it's an annual report that needs to command a boardroom or a magazine spread that needs to stop a thumb-scroll, clean layouts and considered typography signal that your content is worth the reader's time.
Custom Illustration
Illustration is the fastest way to make your brand unmistakable. It evokes emotion, simplifies complexity, and gives audiences something to remember. From editorial cover illustrations to full packaging art, every piece is built to feel uniquely yours.
Social & Campaign Graphics
Content only works if people stop to look at it. Graphics that are on-brand, scroll-stopping, and built as reusable templates mean your team can keep showing up consistently — without starting from scratch every week.
Cultural Events Design
Festivals, sporting events and exhibitions deserve design that carries meaning and honors the community it serves — from physical signage to digital assets to merch people actually want to keep. My illustration-led approach feels rooted and celebratory, not corporate.
Creative Direction & Consulting
Sometimes you don't need more output — you need a sharper perspective. With 10+ years leading in-house creative teams, I can step in as a fractional creative director, mentor your team, audit your existing brand, or guide a creative decision you've been stuck on.
Branding
Illustration
Packaging
Graphic Design
Branding Illustration Packaging Graphic Design
Didn’t find what you’re looking for? Let’s chat! I likely can help in some capacity. With experience as an in-house Creative Director, I can offer guidance, lead decisions, mentor teams, and recommend alternate solutions.