About Me

 Chelsey Farris is a Creative Director and Freelance Brand Strategist based in St. Louis, Missouri.

I’ve spent more than a decade helping brands express their identities through visual means. I’ve led large-scale rebrands for Saas startups that reimagine the customer experience and rebuild brand trust; I helped creative entrepreneurs realize their perfect logo and brand elements to begin their business; and I’ve expanded on trusted institutions, like PBS affiliate 9 PBS (St. Louis), to translate that credibility to a new generation.

Whether you’re a legacy company or a brand-new start-up, I excel at expanding brands' visual language in imaginative ways. I’m known for developing vibrant, playful, and punchy design systems that connect with modern audiences across digital, social, and experiential platforms. Working with clients in St. Louis and nationwide, my expertise spans brand identity, campaign design, illustration direction, and large-scale visual storytelling. I offer branding services, logo design, creative direction, and illustration-led visual identity systems for startups, enterprises, and cultural institutions.

My work on the 2024 US Open Tennis Championship brought national recognition, with features on TODAY Show, CBS Mornings, Real Simple, Show Me Mizzou, and social media highlights from the tennis icon Billie Jean King. As a brand identity designer, my vast portfolio showcases my ability to translate brand narratives into high-impact, culturally relevant design.

Being based in the Midwest, I draw inspiration from everyday moments and community culture. Outside of my creative work, I enjoy hiking, traveling, drinking coffee at all hours, trying new craft beer, and exploring the city’s food scene.

People often call me a “hype girl,” because I bring energy, optimism, and collaboration to every project, creating an engaging and forward-thinking experience for clients and teams alike.

Ready to hire a true brand partner? Let’s start the conversation.