Psychedelic packaging for non-alcoholic nootropic beverages
Personal Work
Client
Personal Project
Industry
Food & Beverage
Services
Illustration
Packaging
Thrive Humankind is a forward-thinking, fractional HR Company committed to employee well-being. The founding team desired a brand that felt approachable and people-centric. Together, we developed an identity centered around a hand-lettered "H" logo mark. The looping curves and vibrant color palette symbolize connection, diversity, and career mobility.
Who
The founders of Noodoo, with deep roots in the music industry, recognized a unique opportunity to introduce an alcohol-free product to an industry traditionally dominated by alcohol brand sponsors.
What
They are launching 3 non-alcoholic sparkling nootropic drinks, enhanced with a unique ingredient called GABA. Nootropics and adaptogens are bringing a new dimension to alcohol free alternatives. Noodoo plan on making a big impact on a market thats growing exponentially.
Capitalizing on the client's ties to the music industry, the concept revolves around renowned psychedelic rock bands. Each of the three designs cleverly transforms a lyric or song into a pun. The blood-orange can draws inspiration from the Led Zeppelin song "Achilles' Last Stand" and the lyric "The mighty arms of Atlas hold the heavens from the earth," resulting in The Mighty Orange of Atlas.
