Psychedelic Packaging for Non-Alcoholic Nootropic Drinks

Overview

This personal project was created during the 2023 28-day Packaging Challenge hosted by Inkygoodness, an illustration and design collective. The assignment, provided by Rhythm Studio, tasked participants with crafting labels for three non-alcoholic sparkling nootropic beverages for the psychedelic-inspired brand Noodoo.

Client

Personal Project

Services

Illustration, Graphic Design, Packaging Design, Label Design, Creative Concepting

WHO

The founders of Noodoo, with deep roots in the music industry, recognized a unique opportunity to introduce an alcohol-free product to an industry traditionally dominated by alcohol brand sponsors.

WHAT

They are launching 3 non-alcoholic sparkling nootropic drinks, enhanced with a unique ingredient called GABA. Nootropics and adaptogens are bringing a new dimension to alcohol free alternatives. Noodoo plan on making a big impact on a market thats growing exponentially.

Capitalizing on the client's ties to the music industry, the concept revolves around renowned psychedelic rock bands. Each of the three designs cleverly transforms a lyric or song into a pun. The blood-orange can draws inspiration from the Led Zeppelin song "Achilles' Last Stand" and the lyric "The mighty arms of Atlas hold the heavens from the earth," resulting in The Mighty Orange of Atlas.

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